Social stereotypes as patterns of thinking and behavior of people who are members of certain groups, assimilated them very early and used long before the clear idea about the groups to which they belong.
Typically, researchers pay attention to the presence of two functional levels of social stereotypes - group and individual. According to them, the individual, as well as at group level stereotypes perform the following tasks: selection of social information, it schematization, generalization and simplification , creating and maintaining the image of the "I" of the person or the image of "We" group . The scientific literature indicates that any stereotype also performs the task of providing a certain behavior (proper social function) depending on the traditions and culture of ethnic identity, which shipped a specific individual or a social group.
Stereotypes regulate the processes of identification and identity formation of social identity. Social stereotypes absorbed man since, as soon as he begins to identify with a particular society, culture, a particular social group and realize themselves their member.
Behavior of the individual, and notes that the dependence on various forms of human surface makes its estimates and judgments about the environment that promotes active use them stereotypes, allowing him to see only what serves his addiction.
Stereotypes negative attitudes or behaviors are accompanied by negative emotions, is transformed into a general antipathy and intolerance towards a particular object that triggered emotions. Their essence lies in the open, explicit and effective verbal expression of hostility, repulsion, hatred.